Music Marketing

 Hello there!  

I have now finished my Music Marking project.. The point of it was to develop a brand for a new artist and make a music video. 

Even though it was difficult to decide, we ultimately went with Jarle Bernhoft's C'mon Talk. We had a difficult time selecting the song because we were looking for the perfect song for the music video we wanted to do. We chose that song since we wanted to create a promotional/artistic music video. In addition, we built a storyboard for the music video and went back to it. I made a storyboard for a promotional video that matched the lyrics. The editing would incorporate the creative component. Even though my drawings aren't flawless, I used the setting's information to build the storyboard. Many of the photos would contrast the lighting to make it easy for the editor.

We ultimately chose Jarle Bernhoft's C'mon Talk despite the fact that it was difficult to choose. We struggled to choose the song because we were trying to find the ideal song for the music video we wanted to do. Since we intended to make a promotional/artistic music video, we selected that song. We also created a storyboard for the music video and revisited it. For a promotional video, I created a storyboard that matched the songs. The creative element would be incorporated into the editing. I built the storyboard using the details of the scene, despite the fact that my drawings aren't perfect. To make the editor's job easier, several of the photographs would contrast the lighting.

Then we looked at the genre. I started by doing some research before choosing a management business. The choice of management that has worked with R&B and Rap artists was the finest option. We eventually focused on performers from RCA Records and Atlantic Records after conducting extensive study. My gang members looked up Lil Uzi Vert and Kodak Black on Atlantic Records. I looked up Doja Cat on RCA records, then the other group member looked up SZA. Researching Doja Cat was simple because she is a well-known artist. Finding marketing tactics that were appropriate for a new artist, however, was difficult. Her tactics frequently involved working with brands and other artists. However, how would a young artist get access to that? However, researching a fresh artist wouldn't have been any better because there wouldn't have been much information available.

The following step was production. I wasn't part of production, the boys said that wanted to make this music video. However, I provided the storyboard. 

For post-production, I didn't aid with editing; although, I completed the presentation.  

The project as a whole taught me a lot of things. For instance, it taught me about marketing plans that are specifically designed for your target audience. Moreover, I learned about the genre and 4 different artists from it. When developing my Cambridge project, I will be using what I learned about target audience for it. For instance, knowing your target audience can help you develop a story based on that. For example, for romance movies, you would have a target audience of teen-young adult girls. With that information, including trends and specific things in the scene would be very helpful. It might show the examiners how you understand the genre and the target audience