Costumes

 Lily: 

The reason I chose for Lily to wear pink, was to highlight her feminine side, which is also portrayed as she puts on her makeup. I wanted to make it typical to normal horror movies as she is the first to die and doesn't go about it smartly. Overall, I just wanted to portray that she is a conceited girl that only cares about makeup. 

Vida: 

Blue was chosen for Vida for many reasons. Based on the color theory, blue means honesty, trustworthy, and loyalty. These are specific traits that I wanted for Vida, as she is supposed to be a liked and trustworthy character who is put in a situation that she doesn't deserve. 

Killer/Alice: 

A full black outfit was chosen for various reasons. First, to be able to hide in the night and not be seen. But also because of the color theory. Based on it, black means power and evil, which are specific traits for Alice. It is also just a typical look that is chosen for killers or villains in film.